Brand and Web Designer

Role overview

Reporting to the Head of Brand & Marketing, you will:

• Own the design and production of marketing assets (brochures, one-pagers, case studies, event collateral, social visuals, internal decks etc).
• Lead the design, build and ongoing optimisation of website pages in line with our brand, messaging and UX best practice.
• Work closely with our Marketing Assistant to ensure visual consistency and high-quality execution across channels and campaigns.
• Create simple motion/animated assets (for social, website, events and presentations) that bring our stories and propositions to life.
• Uphold and evolve the Mercator Digital brand guidelines in every touchpoint.

Key responsibilities

Design & brand

• Design brochures, whitepapers, case studies, sales decks and other collateral from brief to final artwork.
• Create on-brand graphics, diagrams, icons and simple illustrations that clarify complex ideas.
• Produce lightweight animations/motion graphics for campaigns, events and social (e.g. animated banners, short explainers, looping visuals).
• Maintain and refine brand templates for PowerPoint, Word and other internal tools to drive consistency.
• Support internal comms and employer brand with engaging visual assets.

Website

• Design and build new web pages (e.g. case studies, proposition pages, landing pages) using our chosen CMS/site builder.
• Maintain and update existing pages (copy updates, imagery, layout tweaks, navigation changes) to keep content accurate and fresh.
• Ensure pages are visually consistent, accessible and optimised for usability and conversion.
• Collaborate with stakeholders to translate business needs and briefs into clear page structures and user journeys.
• Implement basic on-page SEO best practice (headings, metadata, alt tags, internal linking) in partnership with the rest of the marketing team.
• Work with internal technical experts and developers when needed on more complex changes or new components.

Collaboration & workflows

• Work closely with the Head of Brand & Marketing to interpret briefs, develop concepts and refine design directions.
• Collaborate with the marketing assistant on campaigns, ensuring creative and web experiences align with plans.
• Manage your own workload, prioritising briefs and communicating timelines clearly to stakeholders.
• Contribute ideas to improve how we work – from templates and design systems to processes and tools.

Skills & Experience

Essential

• Experience in a marketing design or similar role (in-house or agency).
• Strong portfolio showcasing brand-led design across digital and print.
• Proficiency in core design tools (e.g. Figma, Adobe XD, Illustrator, Photoshop, InDesign or similar).
• Experience designing and building web pages using a CMS or no-code builder (e.g. WordPress, Webflow, Framer, or equivalent).
• Confident in creating and editing PowerPoint or Google Slides presentations with a strong eye for layout and storytelling.
• Strong attention to detail, from typography and spacing through to file naming and version control.
• Comfortable working in a fast-paced B2B environment, handling multiple projects and deadlines.

Desirable

• Experience in B2B digital, technology, consultancy or professional services.
• Good understanding of UX basics, responsive design and how users actually interact with marketing sites.
• Basic understanding of HTML/CSS (enough to communicate with developers and troubleshoot).
• Ability to produce simple animations/motion graphics (e.g. After Effects, Canva, or other motion tools).
• Familiarity with marketing tools (email platforms, analytics, social scheduling, etc.).
• Experience using AI tools for design variations, image generation or content adaptation.

Personal qualities

• Visually-led thinker with a practical, delivery-focused mindset.
• Comfortable taking a brief, asking smart questions and proposing solutions.
• Collaborative and low-ego; happy to work as a team with the Head of Brand & Marketing and the Marketing Assistant, as well as senior stakeholders.
• Curious about digital, design and brand – keen to keep learning and experimenting.

Team Mercator 
This is an exciting time to join Mercator Digital. We’re growing fast, adding new clients and expanding our teams, creating new opportunities for development. We’re proud of our culture – one that’s lively, inclusive, and forward-thinking, and as we grow, preserving that culture remains a priority. That’s why we have an annual survey for feedback, an open-door policy for communication and a wide variety of social events to foster connections.

Our brand values are at the core of who we are, and each Mercator team member lives these values as brand ambassadors:

• We don’t stand still 
  • We’re always evolving, making bold choices, and seeking improvement.
• We keep it real 
  • We’re straightforward, open, and honest in everything we do.
• We take care 
  • We support each other, our work, our clients, and partners.
• It’s a joint effort 
  • We work together, trust each other, and build strength in unity.
• We own our actions 
  • We empower accountability for our words, actions, and results.
• We bring out the best 
  • We share knowledge and enthusiasm, helping everyone reach their fullest potential.